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Head Office

Canada Israel Experience

Israel Operations

Dana Beiser 



Terri Boidman

Director, Marketing & Communications

Interim Director, Coast-to-Coast Israel Partnership

Shelley Calleri 

Administrative Staff


Jeremy Grafstein

Chief Financial & Operating Officer


Nikki Holland

President & CEO


Larisa Roiberg 

Chief Accountant


Perry Romberg

Regional Capacity and Programs 

Lily Solomon 

Payroll Administrator

Tanya Veretelnyk 

Financial Assistant

Pamela Widrich

Director, Administration


Mae Pon

Accounts Payable

Ayelet Bercovich 

Director of Birthright Israel Registration and CIE Groups



Associate Director of the March of the Living Canada Program


Tamara Caplan

National Director, Education and Leadership


Robyn Esar

Registration Coordinator/Office Administrator


Dani Fine

Vice President, Jewish Federations of Canada-UIA/National Director, Canada Israel Experience


Bonnie Goldberg

Registration Coordinator


Brian Indig

Director of Operations


Witnee Karp    

Toronto March of the Living Director


Lauren Mincer

Manager of the March of the Living Program


Jesse Primerano

Birthright Israel Recruitment Manager


Eli Rubenstein


National Director, March of the Living Canada & March of Remembrance and Hope Canada

Snunit Amos

Administrative Assistant, Assets Coordinator


David Corre

Director, Finance and Administration


Binah Landesman

Junior Accountant


Ann Levine

Assistant to the Director General


Arie Levy

Interim Director General, Israel


Eddie Schwebel

Senior Accountant


Francine Stuart

Donations Coordinator


Estie Weisman

Assistant Director, Finance


Community Representatives


Eddy Azran
Toronto Representative, Sderot


William Kleinbaum

Managing Director Israel & Overseas UJA Federation of Greater Toronto (Sderot, Bat Yam and Eilat/Eilot)


Arie Levy

Director of Federation CJA's Israel and Overseas Division in Be'er Sheva/Bnei Shimon

Interim Director General, Israel


Rachel Nave

Toronto Representative, Eilat/Eilot


Meytal Novidomsky – Mazeika
CTC Partnership Field Coordinator


Eran Shmueli-David

Director of CTC/ Panhandle P2G & CTC Communities Representative